Justin Hendrix is the Executive Director of the NYC Media Lab. In this role, Hendrix will work with the Lab's university partners and corporate members to further establish the organization as a center for leading-edge innovation in the media industry.
Before joining NYC Media Lab in 2012 as Director of Membership, Hendrix was Vice President, Business Development & Innovation for The Economist Group in the Americas, where he directed the Group's innovation process, including prototyping, testing, and commercializing new digital media business concepts.
Prior to this role, Hendrix directed brand marketing and communications and ran The Economist's thought leadership events business in the Americas. Hendrix developed multimedia event brands for The Economist including the Ideas Economy series of events, which generates debate on issues including innovation, talent, infrastructure, and information that featured participants ranging from Clay Christensen and Michael Porter to Elon Musk and Vinod Khosla; and the Buttonwood Gathering, a global conference on banking, finance and economics that featured participants such as Timothy Geithner, Larry Summers, Elizabeth Warren, and Vikram Pandit. He implemented a brand marketing strategy for The Economist which helped double readership, including advertising campaigns recognized at the Cannes Lions International Festival of Creativity. He also launched The Economist Film Project, a digital and on-air partnership with PBS Newshour that identified promising documentary films on international issues.
Hendrix is a graduate of the College of William & Mary and is a Master of Science in Technology Commercialization candidate at the McCombs School of Business, University of Texas at Austin. He lives in Brooklyn with his wife and two children.